What do you think of when you think of investing? Is it a bunch of traders high above Wall Street yelling, “buy, buy, buy” or “sell, sell, sell”? Or maybe it’s some day trader at home in front of a wall of computer screens finding a way to outsmart the markets with Jim Cramer yelling in the background on a tv. Sure, those scenes might exist, but for retail investors–which is most likely the category readers of this blog fall under–those scenes are nowhere near reality. Instead, investing is really people deciding, sometimes on a whim or sometimes after lots of research/data analysis, to invest in the hopes that their money grows into something more. Some are doing so for the long-term, while others may have more short-term plans. There are really many ways to go about investing, but sometimes the best way is the easiest way. What is “easy” really may depend on the person. For some, it might be a matter of getting into a pattern in which they invest a little here and a little there over time. Others may want to set a strategy and only invest in certain types of stocks/investments (i.e. mutual funds, blue chip stocks, etc.). Yet others may prefer to follow market trends. Whatever you decide is the best, or “easiest” strategy for you, just try to keep it simple and stick with it. Remember too that no matter what your strategy, not every investment will be a winner. However, if you understand your tolerance for risk and set boundaries regarding when you will unload a non-performing investment you can protect your portfolio and remain set for the future. Of course, I advise you to speak with a certified financial planner, investment professional, or wealth manager when setting an investment strategy as they have the best resources for doing so. So, what is an easy investment strategy for you?